Miguel Pedernera
Associate Creative Director @Aviron
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WORK HISTORY
Associate Creative Director @Aviron
Toronto, CA
Lead creative strategy and execution to position Aviron as a leader in fitness entertainment while managing resources, external partners, and workflows to deliver high-impact campaigns that build brand recognition and drive growth.• Contributed to Aviron’s growth from $1M to $30M in revenue over three years through creative strategy, brand storytelling, and team leadership.• Scaled the creative department from 2 to 5 full-time employees and built a network of external partners, including photographers, animators, editors, and influencers.• Planned and executed photo and video shoots, script development, and multi-channel campaigns; collaborated with 3D animators and editors to deliver high-impact content across digital and social platforms.• Developed in-house skills (editing, content strategy, 3D rendering) to reduce outsourcing costs and improve efficiency.• Managed team and vendor resources, forecasting capacity to ensure balanced workloads and timely delivery.
EDUCATION
Ryerson University
Project Management (PMP)
George Brown Polytechnic
Fundamentals of AutoCAD
Centennial College
Diploma, Creative Advertising
SKILLS
ABOUT MIGUEL PEDERNERA
Miguel is a creative leader with over two decades of experience spanning hands-on design, brand storytelling, and campaign development. Throughout his career, he has helped shape brands and lead integrated campaigns across digital, social, and experiential platforms. He currently serves as Associate Creative Director at Aviron Interactive, where he guides a multidisciplinary team to reimagine how gaming and fitness intersect. Beyond the creative vision, Miguel’s greatest strengths lie in team leadership and resource management, aligning the right talent to the right projects, balancing workloads, and mentoring creatives to reach their potential. With deep expertise in brand strategy, campaign development, and team operations, Miguel bridges the worlds of creative direction and resourcing. He thrives in building collaborative environments where storytelling, design excellence, and operational rigour come together to drive impact and growth.
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