Miguel Izaguirre
Senior Product Marketing Manager @Haulhub Technologies
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WORK HISTORY
Senior Product Marketing Manager @Haulhub Technologies
Los Angeles, CA, US
Oversaw product marketing initiatives for a SaaS platform that digitizes project delivery for the transportation construction sector. Aligned sprint schedules, sales strategies, and customer support feedback to optimize product launches, engagement, and market adoption. Increased New ARR by 25% by creating a comprehensive GTM framework (email nurture, social media, press releases) for three major product releases. Managed 4 Multi-Channel Campaigns that boosted SQLs by 20% in 2022; optimized messaging via A/B testing to sustain a 25% conversion rate across inbound leads. Reduced Customer Churn by 15% in six months by collaborating with Customer Support on retention programs and refining product positioning to address specific client pain points. Delivered 20x Growth in platform usage among government agencies and contractors by expanding marketing collateral (case studies, videos, webinars) and facilitating cross-departmental alignment.
EDUCATION
Miami Dade College
Business Administration and Management, General
University of Miami
Business Administration and Management, General
ABOUT MIGUEL IZAGUIRRE
Collaborating with storytellers to best articulate their vision through visual means has…
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