Alessandro Migliorini

Head of Communication and Marketing @Alé Cycling

The daily commitment is aimed at positioning the brand as a point of reference in technical clothing for cycling, both at a professional and amateur level. I coordinate communication and marketing strategies, with an integrated approach that combines creativity, strategic vision and deep knowledge of the sector (an experience born in 1991).Sponsorships and strategic partnerships:I follow the partnerships with World-Tour teams such as Bahrain Victorious, Groupama-FDJ, Fenix-Deceunick, Torpado-Kenda, BMC Pro Triathlon and previously Jayco-AlUla, Ceratizit-WNT, as well as with national federations, including Slovenia, France, Denmark and Great Britain.I coordinate special projects such as the partnership with the Tour of the Alps and the Giro Next Gen, events that allow us to enhance the identity of the brand and our products.Product communication and storytelling:I had the opportunity to follow various projects involving influencers and ambassadors, to increase the community by emphasizing craftsmanship, customization and attention to fit, especially for athletes women.