Mick Holloway
Co Founder @Social Definition
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WORK HISTORY
Co Founder @Social Definition
social:definition, the execution engine for Fractional Marketing Directors and SME leaders in professional services. We turn search first, market oriented strategy into joined up delivery across web, SEO, content, CRM, AI, email and social, so you can focus on leading the client rather than chasing tasks.social:definition help you get measurable results, increase business and brand awareness, generate sales growth and customer loyalty using Market Oriented, Customer Focussed Marketing Stratagies, and the latest, best practice Marketing Tactics.Benefits to FMDs in working with us include- Give FMDs a ready made delivery team that can plug in behind their brand and handle day to day execution- Build and run AI, SEO, content and CRM programmes that generate qualified professional services leads and shorten sales cycles- Design reporting that speaks the language of partners and boards, not just channel metrics, so FMDs can prove value and renew retainers- Work inside existing agency and consultant relationships without trying to own the client or the strategy.
EDUCATION
University of Hertfordshire
BSc, Computer Science
University of Bedfordshire Business School
Studied for MBA
MiniMBA
Mini MBA in Marketing, Marketing
SKILLS
ABOUT MICK HOLLOWAY
Growing a business usually creates the same marketing problem in different forms: the ambition is there, but time, capacity, clarity and specialist resource are not endless. Activity happens in bursts, priorities collide, reporting gets noisy, and it becomes harder to see what marketing is really contributing That’s the space I work in Through ‘Social:Definition’, I help businesses bring order, structure and commercial focus to their marketing. We’re a full-service creative and digital agency with a strong lean toward SEO-led, search-first marketing. We bring together brand, website, content, SEO, CRM, AI, reporting and campaigns so clients are not left managing disconnected activity or multiple suppliers We work with startups, SMEs, scale-ups and established businesses that want marketing to feel like a system, not a set of tasks. The result is clearer priorities, faster execution, stronger visibility, better conversion, and reporting that makes sense to decision-makers The problems we solve are familiar: marketing that feels busy but doesn\'t translate into enquiries or pipeline, websites that look fine but don\'t convert or rank for the right intent, content that takes time to produce but does little to support demand or sales, leads that fall through gaps because CRM and follow-up are inconsistent, and reporting that creates noise than clarity We also build practical software tools through ‘Apps & Plugins’, including Visaro, a platform that helps agencies achieve clearer reporting, more controlled client sharing, and better visibility into website performance and user journeys. And SEO & Keyword Insights, a Mac app built to make SEO analysis, keyword research and day-to-day optimisation easier to manage Both products follow the same belief: most teams do not lack data or tools, they lack a clear way to turn activity into better decisions AI is a large part of our work. We build our own AI-powered tools, use AI within our SOPs, and help clients adopt AI in practical ways, with sensible guardrails, better workflows, and a focus on measurable outcomes not hype And we run ‘SEO Training Online’, helping owners and marketers learn SEO & Content in a clear, practical and commercially relevant way I sit across three connected areas: joined-up digital marketing through Social:Definition, practical software tools through Apps & Plugins, and SEO training through SEO Training Online Looking to improve visibility, reporting, lead flow, SEO performance, or the quality of decisions being made from your marketing data, message me
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