Mickey Stout

Director of Marketing @Claremont Resort & Club

Berkeley, CA, US

Spearhead the development and execution of both short- and long-term marketing and activation strategies, driving growth across all revenue streams, including Rooms, Events, F&B, Club & Spa, and new member acquisition, to exceed hotel revenue goals and increase market share.•Deliver strategic presentations for ownership and internal/external stakeholders, effectively communicating business decisions, strategic plans, and ROI of initiatives.•Collaborate with Commercial Leadership and Brand e-Commerce teams to build and enhance B2B marketing, digital marketing, social media, PR, and communication channels for Resort and Club offerings, ensuring accuracy and effectiveness of online hotel content.•Partner with Commercial Leaders to optimize business mix, validate revenue forecasts, develop strategies for varying demand periods, and oversee retail and Group pricing strategies.•Lead, mentor, and develop team members through performance evaluations and Career Development Plans.•Conduct comprehensive research and analysis of financial, technological, and demographic trends, identifying and capitalizing on market opportunities.•Maintain up-to-date competitor analysis and adapted Resort strategies for swift market response.•Oversee hotel activation and promotional activities across various marketing channels (print, electronic, direct mail), with a particular focus on Club promotions.•Provide leadership perspective in RevMAX, Sales, PR, Digital, E-Commerce, Operations, and Executive Committee meetings to align on key business objectives.•Foster an integrated approach across Sales, PR, Digital, E-Commerce, Revenue Management, Club, Spa, and F&B teams to maximize profitability and enhance asset positioning.

University of California, Davis

Double Major in Communications and Psychology