Mickaël Delcroix
Marketing Director (CMO) @Speechi
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WORK HISTORY
Marketing Director (CMO) @Speechi
Lille, FR
Overseeing the planning, development and execution of an organization\'s marketing and advertising initiatives for both Speechi (interactive solutions and Ecole Robots / Ecole Algora (educational materials and programming courses))• Liaising with other departments to guide a unified approach to customer service, distribution etc. that meets market demands• Defining marketing strategies to support the company’s overall strategies and objectives• Market trends and the market research efforts of the company, especially on the interactive solutions side• Developing a feasible marketing plan for the department and oversee its day-to-day implementationPlan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”• Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital and press)• Team management• Creating a solid network of strategic partnerships
EDUCATION
Hendrix College
Political Science
Institut d'Etudes politiques de Lille
European Affairs
Umeå universitet
Political Science
Université Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III)
English / International Relations
ABOUT MICKAËL DELCROIX
Experienced Marketing and Product Operations Leader with over 15 years in SaaS, technology, and digital innovation, supporting product-led growth and international scale-up strategies.I specialize in Product Operations, Go-To-Market execution, and digital strategy, with a strong background in aligning cross-functional teams (Product, Sales, Marketing, Customer Success) to deliver business impact. Product Operations: process design, cross-team collaboration, OKR tracking, product feedback loops, launch readiness Go-To-Market Strategy: B2B/B2C product launches, competitive positioning, sales enablement, roadmap alignment Digital Growth Marketing: SEO/SEM, acquisition funnels, web performance, analytics, CRM automation International Leadership: managed distributed teams across Europe, fluent in French, English and RussianProven ability to scale product marketing and operations in fast-paced environments. Passionate about simplifying complexity, creating alignment across teams, and building processes that scale.
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