Michiko Araki Kelley

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHIKO ARAKI KELLEY

Accomplished, multi-lingual marketing executive with a track record of high performance and success leading global tech brands in consumer, health care professional (HCP), and B2B in all aspects of marketing. An exceptional, cross-functional and results driven leader who leverages strong team building and analytical skills in the architecture and execution of effective go-to-market growth strategies. Known to inspire other professionals and students through mentorship, coaching, work culture programs and speaking engagements. A proven leader with a Kellogg MBA, key highlights and expertise include: • Full funnel marketing experience: Brand and product marketing across multi-faceted omni-channels, including digital marketing, channel marketing (Electronics/Pharmacies/DMEs), PR, CRM, direct mail, D2C, HCP and Payor marketing, social and traditional media, customer insights, influencer and content marketing, events, growth marketing, performance marketing, customer acquisition and retention programs & marketing automation with martech stack• P&L and end-to-end business management • Go-to-market strategy, planning and execution • Marketing strategy, persona development & customer Journey • Marketing measurement, analytics and data visualization • Entrepreneur and self-starter with a can-do-attitude • Adept at earning high level of respect from subordinates, peers and partners with stable and empathic leadership style • Expertise in Consumer Technology, Medical Device in diabetes market, AI & Robotics