Michelle Wellens

Sales and Marketing Manager @RGL Logistics

Green Bay, WI, US

At RGL, I lead the strategy and execution behind our transportation sales and marketing efforts. I work directly with customers to understand their challenges, design smart logistics solutions, and build partnerships that last. I collaborate closely with operations, pricing, and leadership to ensure our approach is aligned and sustainable. My goal is always the same—deliver results and do what’s right for the customer.Highlights• Grew transportation business by developing long-term partnerships built on trust and performance• Built and launched targeted sales and marketing campaigns to increase visibility and drive new business• Created customer-facing strategies and tools to help partners better understand and measure our value• Collaborated cross-functionally with operations, and leadership, and IT to align service execution with customer expectations• Introduced improvements to internal sales processes and CRM use to enhance visibility and team efficiency• Contributed to brand positioning and storytelling efforts across social, web, and in-person engagements