Michelle Fröhlich
Senior Manager Business Development Events @Visitberlin
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WORK HISTORY
Senior Manager Business Development Events @Visitberlin
Berlin, DE
My remit at visitBerlin - Berlin Convention Office is to showcase and market the many exciting event, exhibition and convention options offered by the German capital. Current projects include BESTIVAL 2025 (3-4 July 2025 at venues across Berlin). BESTIVAL plugs into Berlin\'s energy to celebrate the city as the most innovative, sustainable and reliable event destination in the world. More info at http://bestival.berlin
EDUCATION
University of Brighton
Master's Degree
University of Technology, Sydney
Bachelor's Degree
Università degli Studi di Ferrara
Italy, Diploma / Exchange
ABOUT MICHELLE FRÖHLICH
Michelle is a qualified and experienced international event director, creative producer, program manager, business development manager, project lead, and communications strategist (M.A). Over the past 20 years, she has curated, produced, and directed summits, conferences, congresses, strategic campaigns, and festivals for acclaimed institutions across four continents. These include Tech Open Air Berlin, visitBerlin\'s BESTIVAL, Ableton Loop Summit for Music Makers Berlin, transmediale festival Berlin, Brooklyn Academy of Music NYC, Sydney Festival, Edinburgh International Festival, Edinburgh Fringe, New Forms Festival Vancouver, and Our City Festival Cambodia. Michelle holds a Master of Arts with Distinction from Brighton University, and a Bachelor of Arts in Public Communications & International Studies from the University of Technology, Sydney. She is a graduate of European Festival Association’s Atelier for Festival Managers and Australia Council for the Arts\' Future Leaders Programme. Born in Sydney, Michelle has lived in Berlin since 2010. Michelle\'s current role is Senior Business Development Manager (Events) at visitBerlin\'s Convention Office. Her remit is to showcase and market the many exciting event, exhibition and convention options offered by the German capital. Her current project is BESTIVAL 2025 (3-4 July 2025 at venues across Berlin), a festival that plugs into Berlin\'s energy to celebrate the city as the world\'s most innovative, sustainable and reliable event destination.
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