Franziska Lienert
Projektleitung Project Lead Sustainable Berlin @Visitberlin
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WORK HISTORY
Projektleitung Project Lead Sustainable Berlin @Visitberlin
Berlin, DE
Leading the GSTC-recognized sustainability certification ‘Sustainable Berlin,’ supporting the tourism and events sector on their path toward a future-ready, sustainable destination:• Overseeing project strategy and development, communications, and stakeholder management.• Managing funding and reporting to the Berlin Senate Department for Economics, Energy and Public Enterprises.• Establishing and improving internal project structures and processes.• Representing visitBerlin at industry events, panels, and sustainability discussions.
EDUCATION
Zeppelin University
Master of Arts (M.A.), Communication and Cultural Management
Universidad de Salamanca
Bachelor of Arts - BA, Musicología
Heidelberg University
Bachelor of Arts (B.A.), Musikwissenschaften; Germanistik
SKILLS
ABOUT FRANZISKA LIENERT
I am a sustainability communications and partnerships professional focusing on strategic alliances, project leadership, and impact-driven communication. Whether the topic is zero food waste, sustainable tourism and events, or broader environmental transformation, my goal is to create visibility for sustainable solutions and help increase their impact.I enjoy turning complex sustainability topics into clear, engaging messages that reach the people who can make a difference. Over the past years, I’ve worked with public institutions, NGOs, and mission-driven companies - building new programs, coordinating multi-stakeholder initiatives, and representing organizations at events and in the media. My work has also included advancing sustainability issues within public and political discourse.At my core, I care about connecting people, organizations, and ideas in ways that enable real progress. I’m always happy to exchange perspectives or explore opportunities to collaborate on projects that move sustainability forward. Feel free to reach out!
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