Michelle Lee
Marketing Retention Specialist, Salesforce @BCLC
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WORK HISTORY
Marketing Retention Specialist, Salesforce @BCLC
Vancouver, BC, CA
Developed dynamic email journeys using SQL queries • Collaborated with cross-functional teams to implement personalized customer journeys using Salesforce Marketing Cloud • Documented processes for campaign creation and trained team members on best practices with hands-on workshops
EDUCATION
British Columbia Institute of Technology
Applied Database Design and Administration Certificate
ABOUT MICHELLE LEE
As a Marketing Retention Specialist at BCLC, I develop and implement personalized customer journeys using Salesforce Marketing Cloud, SQL queries, and AMPscript. I collaborate with cross-functional teams to deliver dynamic email campaigns that drive player and revenue growth.
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