Michelle Matranga
Chief Digital Officer (CDO) @Intellibright
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WORK HISTORY
Chief Digital Officer (CDO) @Intellibright
Austin, TX, US
At Intellibright, I don’t just lead digital marketing — I build scalable growth engines and future-proof businesses.As Chief Digital Officer, I drive strategy, innovation, and operations across the agency, directly aligning marketing execution with revenue growth, operational excellence, and long-term value creation.Key Focus Areas: • Strategic Growth Leadership: Architect and execute full-funnel marketing strategies (Paid Media, SEO, Content, Organic Social, Website Optimization) designed to scale revenue and client impact. • AI and Innovation: Lead agency-wide integration of AI across analytics, content creation, automation, and strategic decision-making to sharpen performance and future-proof growth. • Executive Partnership: Act as a strategic advisor to leadership teams and enterprise clients, translating business objectives into marketing programs that drive measurable outcomes. • Operational Scale: Design and optimize internal systems to accelerate execution, increase efficiency, and create frameworks built for sustainable expansion. • Market Positioning and Brand Growth: Shape agency positioning, PR strategy, and outbound initiatives to drive visibility, credibility, and high-value client acquisition. • Special Projects and Strategic Execution: Lead transformational initiatives that fall outside traditional structures, ensuring mission-critical priorities are flawlessly executed. • Talent and Culture Development: Build and mentor high-performing, strategically-minded teams with a culture of ownership, excellence, and growth.How I Lead: • Strategic vision, operational discipline, and relentless focus on outcomes. • Data-driven insights, people-first leadership, and innovation at scale. • Always connecting today’s execution to tomorrow’s opportunity.I’m not just scaling marketing — I’m building engines, teams, and systems that create lasting competitive advantage.
EDUCATION
The University of Texas at Austin
Bachelor of Science (B.S.), Advertising
SKILLS
ABOUT MICHELLE MATRANGA
Strategic operator with a track record of scaling businesses through innovation, execution, and revenue-driven leadership.With experience at Google, Silicon Valley Bank, Ziff Davis Media (CNET), and leading digital marketing agencies, I bring a data-driven, outcomes-first mindset to every role. Today, as Chief Digital Officer at Intellibright, I oversee strategy, innovation, and operational scale — building engines that connect marketing to revenue and systems to sustainable growth.I specialize in turning complexity into clarity, strategy into execution, and vision into compounding business outcomes.
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