Michelle Allen
Digital Marketing Executive @Jacada Travel
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WORK HISTORY
Digital Marketing Executive @Jacada Travel
London, GB
Website testing to identify customer blockers and increase conversion and engagement- Creation and implementation of email testing strategy to improve CTR- Website optimisations to improve both SEO and conversion- Presenting digital insights on destination performance and proposed growth strategies to Product and Content teams - Identify pain points in existing cross-team processes and how these can be overcome
EDUCATION
University of Northampton
Bachelor of Arts (BA), Events Management
Moulton Sixth Form
A Levels, Photography, Theatre Studies, English Literature
ABOUT MICHELLE ALLEN
An experienced marketer with a passion for driving business growth. A track record of successfully improving brand visibility and conversion rates through the creation and implementation of innovative marketing strategies within both B2C and B2B environments. Achievements include delivering +7% year on year growth on footwear campaigns at Avon Cosmetics; growing Juice’s Instagram presence by over 8,500 in five months following their rebrand and introducing their first fully recyclable and fully recycled packaging; and most recently having Engine Transformation named as part of BIMA10 and a winner of the Global Service Design Awards.
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