Michelle Morton

Strategic B2b Marketing Consultant and Copywriter - Co-founder of Morton Waters & Security Sessions @Security Sessions

GB

Created for marketing professionals working in the security industry, Security Sessions is a forum for peers to share knowledge, skills and best practice, and to spark new ideas and enhance their integrated marketing strategies.With representatives attending from manufacturers, suppliers, installers, integrators and consultants, the group meets quarterly, providing an opportunity for participants to share with and learn from other marketing experts within the industry.We discuss the challenges being faced by the industry as well as having the opportunity to extend understanding of the opportunities presented by the changing marketing landscape.Our aim is to provide participants with actionable tips to implement in their own marketing strategies. With this in mind, at each meeting, an expert guest speaker is invited to share insight into their particular specialism, covering topics such as creativity and lateral thinking, SEO best practice, optimising video for social, content marketing etc.

University of Leeds

BA (Hons), English Literature & History of Art