Michelle Duggan
Vice President, Partnerships @Canadian Cancer Society
Signup · Get unlimited contacts
WORK HISTORY
Vice President, Partnerships @Canadian Cancer Society
Toronto, ON, CA
EDUCATION
Trent University
BA Honours, Economics
SKILLS
ABOUT MICHELLE DUGGAN
Results driven, customer-centric, marketing professional with strategic agility and over 20 years experience developing innovative demand generation programs in the for-profit and not-for-profit sectors. Proven track record in building and directing highly effective marketing and cross-functional teams to deliver superior results in multi-channel, multi-segment, multi-product, matrix organizations. Strengths in strategic planning, product management, marketing communications & digital planning, marketing operations and building the foundation for innovative marketing programs, including CRM and database/direct marketing capabilities.Key skills include:People Leadership - building high performance teams and individual developmentStrategic Communication Leadership - Creating strategic vision and execution excellenceCustomer Focus - Deep customer insight as the foundation for exceptional decision-makingMulti-discipline, Multi-channel Marketing - optimizing the marketing mix across all segments and channelsMarketing Operations excellence – Development of systems and processes to drive marketing efficiency and effectivenessMarketing Accountability - Rigorous evaluation of marketing results and investments to optimize resourcesSpecialties: Marketing CommunicationsB2B MarketingB2C MarketingOnline MarketingDirect & Database MarketingMarketing OperationsCRMCustomer InsightTeam LeadershipAgency ManagementBudget ManagementProduct Management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.