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Michelle García
Client Solutions Director @iCrossing
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WORK HISTORY
Client Solutions Director @iCrossing
Ciudad de Mexico, MX
Lead and coordinate the Digital Strategy including Paid Media, Web Experience, Measurement & Analytics, SEO, Social Media, Creative & Content development for an automotive industry brand across 6 LATAM Markets for B2C and B2B BUs.• Lead cross-functional teams overseeing large-scale digital ecosystems ensuring agile execution, optimized UX, and consistent performance delivery.• Collaborate with Creative, Data, and Technology teams to align campaign execution with client goals, ensuring seamless integration of insights, creative performance, and marketing automation.• Oversee end-to-end project scoping, budgeting, and timeline management, ensuring alignment with strategic goals and optimal value delivery while maintaining project health across all stages.
EDUCATION
Tecnológico de Monterrey
Diplomado en Marketing Digital, Diploma
Fundesem Business School
International Business Program
IAB México
Omnichannel Strategy & Innovation Program
Universidad de Negocios ISEC
Licenciatura en Mercadotecnia, Bachelor Degree
Fundesem Business School
Master, Dirección Comercial y Marketing Internacional
SKILLS
ABOUT MICHELLE GARCÍA
Strategic and people-centric Digital Marketing leader with deep experience driving high-impact digital initiatives and overseeing regional accounts across LATAM from Mexico to Brazil. I specialize in orchestrating web experiences, media strategy, SEO/SEM, content marketing, analytics, and lifecycle program, always through a collaborative, high-trust team culture.Passionate about developing talent, mentoring cross-functional teams, and creating environments where people can grow and deliver their best work. I build strong client partnerships and align digital performance with business objectives to fuel sustained, meaningful impact.
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