Michelle Forde
Campaign Manager @The Future Of Agency Llc
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WORK HISTORY
Campaign Manager @The Future Of Agency Llc
Plan and run marketing campaigns for assigned clients/projects, withsupport of the Founder, Senior Marketing Director, and Campaign ManagersAct as primary point of contact for clients and all stakeholders, including author supportteams, in-house publishing teams, and literary agentsWrite and create materials for marketing campaigns, including pitch letters, social mediagraphics, email newsletters, PowerPoint decks, etc.Research and update influencer, organization, and other contact mailing lists, includingmaintaining updated and organized CRM (customer relationship management) recordsNurture relationships with event organizers, coordinate author speaking events, andcoordinate book sale logistics for scheduled events for non-fiction clientsDevelop relationships with influencers, publishing trade and media contacts, third-partyorganizations/businesses, and skilled freelancers/contractors to create promotionalopportunities for our clients and authorsCreative direct advertising and social media campaigns for clients, including creatingmessaging and working with designers to design creative assets
EDUCATION
SUNY Binghamton
Bachelor of Arts - BA
The Ursuline School
Diploma
SKILLS
ABOUT MICHELLE FORDE
A marketing and communications professional with over 14 years of experience specializing in publishing and audience growth. As Senior Marketing Manager at Hachette Book Group, the focus is on expanding email marketing initiatives, optimizing acquisitions, and consulting internal teams on best practices. Successfully managed 20+ genre newsletters monthly and led the Family Reads vertical, achieving significant subscriber growth. Spearheaded the company\'s CRM transition to Braze, overseeing consumer data migration, template creation, and onboarding 80+ marketers. Leveraged AI-powered tools to enhance email performance, improving open rates substantially. Committed to driving strategic and impactful marketing operations while fostering collaboration across teams.
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