Michelle Bisson

Senior Vice President, Marketing and Business Development @Summa Health

Cuyahoga Falls, OH, US
MOBILE NUMBERS
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WORK HISTORY

Oct 2022 — Present

Senior Vice President, Marketing and Business Development @Summa Health

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Akron, OH, US

EDUCATION

1986 — 1991

Kent State University

Bachelor of Science, Advertising and Marketing

N/A

The University of Akron

Master of Business Administration - MBA, Business

SKILLS

Digital MediaMarketing CommunicationsAccount ManagementCrmSocial MediaSocial Media MarketingMarketingBrand ManagementMarketing StrategyVendor RelationshipsDigital StrategyAdvertisingStrategyOnline MarketingAnalyticsSEOBrand DevelopmentProject ManagementIntegrated MarketingCorporate BrandingStrategic PlanningDigital Marketing

ABOUT MICHELLE BISSON

Executive leader with 25+ years of multi-faceted marketing experience with billion-dollar organizations including Summa Health, J.M. Smucker Company and American Greetings. Currently holds the position of Senior Vice President, Enterprise Marketing and Communications at Summa Health, Summit County’s largest employer, a integrated healthcare organization.Successfully brings \'brands to life\', advancing consumer engagement and impacting organizational growth among diverse product portfolios. Core strengths include strategic visioning and planning, securing stakeholder alignment, driving effective change and showing progress through analytics. Member of Leadership Akron’s Signature Class 35, Project GRAD-Akron board of directors, and is a member of Summa Health’s leadership team.

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