Michelle Alifano

Director of Marketing & Product Development @Global Brands Us

Miami, FL, US

As the Marketing Director and Product Designer at Global Brands, I lead strategic marketing and product design initiatives, focusing on brand growth, innovation, and customer engagement in the automotive accessories industry-Launched new licensed product collections, expanding brand visibility in competitive markets.Improved trade show marketing processes, enhancing efficiency and brand consistency.Enhanced product offerings by collaborating with suppliers on innovative, trend-driven designs.Marketing Strategy & Execution-Develop and execute marketing strategies across digital, trade show, and content platforms, while exploring new channels for brand expansion.Design and update marketing materials, including catalogs and presentations, aligning them with brand standards and client needs.Product Design & Development-Manage the design process for new collections, from conceptualization through to product approval, ensuring quality and trend alignment with licensed partners like Oracle Red Bull Racing, Barbie, and Hot Wheels.Cross-Functional Collaboration-Partner with sales to tailor marketing materials for client needs, including trade show booths and custom packaging-Oversee communication with overseas suppliers to manage samples, timelines, and sourcing for new products.Team Leadership & Development-Lead sourcing, onboarding, and mentoring efforts to support team growth and skill development.

ACP Coaching Academy

Coaching Personal, Personal Awareness and Self-Improvement

Brother Barcelona Escuela De Creativos

Curso Integral de Creatividad/Publicidad, Advertising

IS AIX-EN-Provence, International Language Institute

French Language and Literature

Florida International University

Public Relations, Advertising, and Applied Communication with Minor in Marketing