Michelle Wilken
Head of Performance Media @Adswerve, Inc.
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WORK HISTORY
Head of Performance Media @Adswerve, Inc.
EDUCATION
Hofstra University
BA, Anthropology/Photography
ABOUT MICHELLE WILKEN
Dedicated client success and operations executive with twenty years experience in the technology and advertising sectors. Accomplished in managing projects from concept to completion, building and maintaining relationships, growing revenue, and coaching teams to success. Major experience lies in leveraging technology to bring about fundamental change and improvement in strategy, process, and customer experience. Specialties: CTV, OTT, programmatic, SEM, Facebook, TikTok, LinkedIn, Trade Desk, Groundtruth, Geolink, Beeswax, product management, digital advertising, adtech, martech, online advertising, client services, affiliate management, publisher management, mobile, display, IAB, management, DFP, GAM, budgeting, ftp, html, imaging, java, programmatic, media-buying, customer service, customer success, KPIs, marketing, microsoft office, networking, optimization, performance analysis, photography, policy analysis, quicktime, reports, research, rfp, scheduling, workflow analysis, ad operations, rights/clearances, intellectual property rights, licensing, negotiation, cross-functional team leadership, program management, project management, ad-serving platforms, digital assessment management, jira, creative services, creative development, customer retention, NPS, customer strategy, key accounts, process management, project management, thought leadership, executive, resource deployment, offshore management,
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