Sam Z.
Programmatic Platform Specialist Iii @Adswerve, Inc.
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WORK HISTORY
Programmatic Platform Specialist Iii @Adswerve, Inc.
Lead programmatic advertising initiatives using Display & Video 360 (DV360) and Campaign Manager 360 (CM360) to optimize campaigns, improve ROI, and drive client growth.Provide strategic insights and guidance to clients and internal teams, leveraging deep knowledge of Google Marketing Platform tools and evolving programmatic trends.Design and deliver training materials and sessions on GMP tools and company best practices, boosting team proficiency and adoption.Prevented over $13 million in at-risk spend by identifying and mitigating underpacing insertion orders in DV360.Partner with clients to upsell GMP products, consulting services, and proprietary solutions, contributing to additional revenue growth.Collaborate cross-functionally to identify opportunities for innovation and process improvement, bridging the gap between technical execution and creative strategy.
EDUCATION
Columbia College Chicago
Bachelor's Degree, Marketing, Fashion Business
The Second City Chicago
Improv
SKILLS
ABOUT SAM Z.
I’m a Programmatic Marketing Specialist, Artist, and Innovator with a passion for data-driven advertising and creative expression. Over the past six years, I’ve helped clients like Disney, Sephora, and global brands optimize campaigns in Display & Video 360 and Campaign Manager 360, driving measurable growth and saving millions in at-risk spend.I thrive at the intersection of marketing, technology, and art designing campaigns that are not just effective, but strategically innovative. My expertise includes programmatic strategy, campaign optimization, data analysis, and process improvement, alongside a love for creative storytelling and brand growth.Outside of work, I’m immersed in the worlds of abstract and surrealist art, fashion, and improv comedy, which fuel my creativity and influence my approach to problem-solving. I’m always exploring new ways to merge data, creativity, and human insight to produce bold, effective, and imaginative work.Let’s connect if you’re interested in innovative marketing, creative collaborations, or just geeking out over surrealism and strategy!
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