Michelle Spratt
Isg Sales Incentives & Activation @Dell Technologies
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WORK HISTORY
Isg Sales Incentives & Activation @Dell Technologies
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Diploma in Professional Digital Marketing, Digital Marketing
University of Surrey
Bachelor's Degree, Retail Management
Business Consort Digital & Social Media Academy
CIM Level 6 Award, Digital Marketing
SKILLS
ABOUT MICHELLE SPRATT
With over 20 years of driving measurable business growth across global tech giants and startups alike, I’m a passionate and performance-driven marketing manager with experience in building marketing programs that scale revenue and ROI. Currently managing EMEA ISG Sales Incentives and Enablement at Dell Technologies, I operate at the intersection of strategic planning, regional execution, and sales alignment—delivering results that matter. Whether launching a new ABM GTM strategy that delivered significant pipeline growth and ROI, or managing $M+ budgets to fuel high-impact campaigns and sales enablement programs, my focus is always on aligning marketing to business outcomes. I’ve built integrated marketing motions tailored to buyer behaviour, market opportunity, and pipeline acceleration. Key Strengths- Program management across field, digital, and ABM- Mastery of EMEA go-to-market execution, from strategy to ops- Known “fixer” for underperforming programs—turning insight into action- Partnering deeply with Sales to drive marketing-sourced revenue- Vendor, agency, and stakeholder management across complex ecosystems.I thrive in high-impact roles where strategy meets execution—and where marketing is a true growth engine.
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