Michelle Serrano
Manager, Predictive Analytics & Audience Strategy @Royal Caribbean Group
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WORK HISTORY
Manager, Predictive Analytics & Audience Strategy @Royal Caribbean Group
Miami, FL, US
Led AI-driven marketing segmentation and personalization initiatives, improving customer engagement and driving incremental web revenue. • Oversaw development of machine learning models in collaboration with data scientists, aligning model outcomes with business objectives across multiple marketing channels. • Defined and implemented consumer profiles and predictive analytics strategies for over 50 million customer records to enhance targeting and messaging tactics. • Partnered cross-functionally with CRM, IT, and BI teams to operationalize AI outputs within the Consumer Data Platform and marketing workflows. • Directed a team of data analysts and AI professionals, ensuring timely delivery and quality of ML propensity models and predictive tools. • Developed and executed strategic modeling roadmaps, prioritizing high-impact use cases and supporting rapid MVP delivery cycles. • Translated complex data insights into actionable business strategies, presenting AI solutions and data-driven recommendations to stakeholders at all levels.
EDUCATION
Florida International University
Communications, Advertising, International Relations
Nova Southeastern University
Master of Business Administration (MBA), Marketing
SKILLS
ABOUT MICHELLE SERRANO
Data science, marketing strategy and analytics professional with over 15 years of experience providing businesses with the insights necessary to optimize and scale the effects of their omnichannel marketing and sales offering.
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