Michelle Schwartz

Senior Creative Marketing Manager @Healthfleet

Norwalk, CT, US

Responsible for developing and managing all marketing campaigns and creative materials- Design and execute marketing campaigns for client onboarding through program end to drive enrollment and employee engagement- Work closely with cross-functional teams across the business to establish brand identity is carried through both internally and externally- Utilize Hubspot and Pardot for lead nurture and management, form maintenance, segmentation, analytics- Create email nurture programs in Hubspot and Pardot including creative, copywriting, and technical execution - Analyze marketing data, content programs, and provide insights to optimize marketing campaigns, lead generation, and conversion rates- Write content for website, blogs, email campaigns, presentations, ebooks, and digital marketing collateral- Design decks for sales and investor meetings- Lead and execute the rebrand of HealthFleet: design of logo and brand identity, value proposition and mission statement, key messaging, competitive analysis, and all collateral.

University of Lynchburg

Bachelor of Arts (B.A.), Marketing, Graphic Design