Michelle Pearson
Client Director @Mindshare
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WORK HISTORY
Client Director @Mindshare
Client Director across M&S Live Planning and Client Lead for Yorkshire Building Society. Working with client to drive business growth and effectiveness.
SKILLS
ABOUT MICHELLE PEARSON
I am a highly motivated senior digital media expert with 20+ years experience of exceptional client growth, innovation and inter agency development. I bring a strong track record of client leadership, team management & billing growth on global brands such as Marks & Spencer, Ford, Jaguar Land Rover, Nestlé, Dyson, Coca Cola, Eurostar, Aviva, HSBC and many more.I have created and led numerous digital & data strategies for some of the UK’s largest clients and implemented solutions tailored to specific business needs and challenges to deliver and exceed business goals. As a strategically focused digital & data media mind, I’m well versed in dealing with industry challenges such as privacy, a cookie-less future, iOS14 changes and planning ahead to ensure both agency and client roadmaps can be executed. I have been responsible for some significant changes to the way clients think about Data, Tech and Programmatic to ensure they not only understand, but adopt a Data First approach. By leading the way to deliver exceptional effectiveness on client’s overall business goals and also identifying new windows of opportunity. I have consistently driven incremental spend for both agencies and clients. Having worked with some of the largest global brands I bring a wealth of understanding of the challenges marketing teams face. Working alongside them to not only develop a robust digital strategy, but also providing them with the information and education they need to drive digital forwards within their teams to gain intercompany support.
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