Michelle Oshinski
SVP CMO @PrimeWay Federal Credit Union
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WORK HISTORY
SVP CMO @PrimeWay Federal Credit Union
Drive revenue by leading organizational efforts in brand strategy, product development, corporate communication, social media, marketing integration, and advocacy.
EDUCATION
Texas State University
MA, Communication
SKILLS
ABOUT MICHELLE OSHINSKI
Develop strategy and lead implementation for brand, service and products in both retail and B2B environments. Lead market analysis, and integration initiatives for business growth and expansion. Driving revenue while building financial strength for others is a mission which inspires passion in my evangelist role, to lead advocacy efforts that empower consumers and associates. Whether speaking to a single legislator, a room of 20 employees or a group of 300 consumers, helping others to increase their financial well being while contributing to the success of the organization is both invigorating and exciting. Who would have guessed that achieving balance – creating that win-win – would be such a driving force?Specialties: Strategic PlanningPublic RelationsCorporate & Internal CommunicationChange ManagementSEO MarketingSocial Media MarketingEvangelist Integrated Marketing Communication
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