Michelle Mya-Findlay
Technology Marketing & Lead Generation Consultant, Fractional CMO, Marketing Director @Techgro
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WORK HISTORY
Technology Marketing & Lead Generation Consultant, Fractional CMO, Marketing Director @Techgro
Marketing Strategy – Gap analysis, sales funnel audit, website audit, lead generation analysis, skills review, service alignment, competitive research, Tone of Voice writing, brand audit, social media strategy, buying personas, building credibility Marketing Project Management – Department setup, process mapping, launch lead gen initiatives, hire new marketing team, rebrands, website design or M&A, marketing transformation projects Brand Strengthening – Brand audit, brand asset reconciliation, brand mapping & brand development Web Design – Sitemap & user journey planning, wireframes, landing page creation, branded images, sales messages, powerful CTAs Marketing Automation – Auto mailers, chat bot programming, CRM lead capture, auto lead nurturing, scoring & process mapping Marketing Cost Reduction – Assessment of all marketing costs, contract reviews, subscription costs, outsourcing, procurement exercise Recruitment – Building a targeted lead generation team, in-house agency model Lead Generation – Generating a predictable stream of leads, fixing broken lead generation processes Sales Funnel Creation – Landing page testing & customer experience management (CXM) optimisation SEO & PPC - Google AdWords, Bing, keyword analysis, optimising quality scores, ad copy overhaul, remarketing, bid management, content & linking strategy Social Advertising – Audience targeting, graphics creation, messaging, remarketing. LinkedIn campaign management CRO & UX – Conversion rate optimisation, user journey optimisation Sales Copy Writing – Copy Editor level. Persona-based sales messages, creative marketing collateral Sales Team Support – Sales collateral, objection handling, sales crib sheets, scripts, USP mapping, lead qualification, KPI setting. CRM management, data manipulation Video Marketing – Script writing, story boarding, explainers, product demos & reel creation, influencer marketing Technology Marketing Skills – Reseller & partner management, content, PR & CSR Strategy
EDUCATION
North East Wales Institute
Business Management
ABOUT MICHELLE MYA-FINDLAY
I’m a technology marketing and lead gen consultant with 15 years experience. I\'ve worked with over 100 small to medium sized, tech companies and funded startups, helping them with their marketing, sales and rapid business growth. I setup their processes, launch lead gen initiatives, hire new people or manage big projects like rebrands, website design or M&A. I develop productive lead generation processes and online sales funnels. I possess a deep understanding of lead generation techniques and high-performance rates in a vast array of IT specialisms. I’m proficient in advanced Conversion Rate Optimisation (CRO) and User Experience (UX) techniques, PPC, SEO, social selling and automation. I work with in-house teams, outsourcers and external marketing agencies. I’ve worked shoulder to shoulder with countless company owners, gaining their trust. I’m polite and professional. I believe in old school manners and polished business etiquette. Tech Experience • IT Managed Services – Helpdesk support – Specialisms, migration projects, digital transformation, high end IT consultancy, PaaS, IaaS, CRMs, hardware, cloud, FinTech, InfoSec, Power Apps • SaaS 20+ companies – Front-end, back-end integrations, 3D CAD, PCB design, ERP, MRP, CRM, DAM, PIM, video software, interoperability, logistics, asset management, FinTech, tax accountancy, project management, HR, retail management, contractor management, product lifecycle management, print-to-post solutions, automated interview software, business process automation, health & safety software, cost reduction, automated writing, natural language processing & translation • Network Infrastructure – WAN, FTTP, LLU, DWDM, P2MP, SIP, high security data centres, colocation, disaster recovery • Telephony & Connectivity – VoIP, SIP, mobile, 4G, 5G, VoD, compression technology • Cyber security – Penetration testing, malicious attack, data security, vulnerability assessment, ethical hacking I’ve worked with CISOs, DPOs, Operational Technology, cyber solutions for IoT, ethical hacking, CISSP qualified individuals, SOC and SIEM solutions and software, Security Strategy, Policy, Standards, Risk Assessments, Security Audits, Regulatory Compliance Evaluation, ISOs 27001, 22301, 22701. • Niche Tech - Artificial Intelligence (AI), 3D printing, wearables, robotics, PCBs, prototyping, green tech, smart batteries, smart cities • Analytics – AI algorithm driven, big data, Hadoop, Watson, Microsoft Power BI, Anaplan, Tableau, IBM Cognos, F, P&A
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