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Michelle Lucas
Digital Marketing Specialist @FOREO
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WORK HISTORY
Digital Marketing Specialist @FOREO
US
EDUCATION
Universidad Autónoma Metropolitana
Licentiate degree, Communication and Media Studies
Universidad Autónoma Metropolitana
Licenciatura en Comunicación Social, Editorial
ABOUT MICHELLE LUCAS
FOREO: Create, coordinate, activate, and monitor all social calendars and syndication schedules across social platforms. Create brand voice Cinépolis: I do market strategies for the promotion of films of our distributor and I am in charge of public relations EstiloDF: Responsible for developing, supporting and executing the social and digital media strategy to evolve global social and digital media strategy to meet the needs and business objectives of the organization. Spearhead global initiatives and digital activations to foster innovation for the magazine. Develop and implement social media strategy and organization to meet daily and monthly traffic goals and increase engagement across social channels Write compelling, short form copy and publish daily content that builds meaningful and actionable engagement with the community Track and report metrics and trends with strategic analysis and recommendations, specifically, reporting social goals concerning company KPIs Monitor trends, strategies, and best practices in market and apply knowledge to social media initiatives Manage partnership(s) deliverables - ensure they are appropriately leveraged within the organizational brand strategy
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