Michelle Lansdowne
Corporate Marketing Director @FoodChain ID
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WORK HISTORY
Corporate Marketing Director @FoodChain ID
Providing technology-enabled solutions and food chain expertise to over customers across the world.
EDUCATION
University of Stirling
Master of Business Administration - MBA with Distinction, Business Administration and Management, General
University of Strathclyde
MSc International Marketing, International Marketing
University of Brighton
BA (Hons), Applied Linguistics with German & Russian
SKILLS
ABOUT MICHELLE LANSDOWNE
Multi-lingual MBA-qualified mission-driven Marketing Director with 25+ years of success delivering B2B and B2C go-to-market strategies across SaaS, AI, cybersecurity, FS and fintech sectors. Proven expertise in global and EMEA-wide marketing leadership, regional pipeline growth and brand activation programmes. Demonstrable ability in building brand awareness and executing agile marketing plans, managing budgets and driving channel partner marketing and reseller marketing programmes. Recognised for collaboration with global teams, data-driven decision-making and the ability to thrive in fast-paced, remote-first environments.Specialised in strategic marketing leadership, driving brand management, digital marketing initiatives (SEO, SEM, marketing automation) and content strategies that deliver growth and measurable ROI. Consistently delivers growth, increased profitability, expanded market reach and strengthened customer acquisition and retention in both B2B and B2C environments.Extensive experience in innovation, change management, new product development, trade marketing, events, experiential campaigns, communications & PR. Cross‑functional team leadership and stakeholder engagement within fast‑paced, regulated and challenging markets.Proven ability to lead diverse teams, manage budgets effectively, and execute impactful campaigns to ensure consistent delivery against demanding objectives, whether in established or emerging markets, domestic or international.
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