Michelle Kimmerle

Marketing & Corporate Communications Manager @Bertrandt Group

Stuttgart, DE

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Mar 2022 — Present

Marketing & Corporate Communications Manager @Bertrandt Group

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Development of data-driven global Marketing strategies for new markets, customers and partners; • Design, implementation and monitoring of global marketing campaigns across all channels (social media, website, intranet, customer newsletter, events, PR.) to ensure alignment with business objectives and brand voice; • Drive marketing strategies and programs with regional customization and execution to maximize lead generation and conversion; • Creation, development and execution of internal and external communication plans for different business units; • Development and management of international marketing actions (global contents, marketing processes, KPIs, brand guidelines and tailoring of brand messages); • Management of international marketing budget; • Cross-functional synergy with sales and technical teams to create a unified approach to market penetration and customer engagement; • Track and analyze campaign performance, using data to refine strategy and maximize ROI; • Manage, coach, and develop the international marketing team.

EDUCATION

N/A

University of Cambridge

FCE

2015 — 2016

New York University

Exchange Program (full-time)

2008 — 2009

Fundação Getulio Vargas

Master of Business Administration (M.B.A.)

N/A

SAP

Certification

N/A

TELC

N/A

Anglo German Institute

2004 — 2008

Universidade Federal Fluminense

Bachelor’s Degree

ABOUT MICHELLE KIMMERLE

Senior Marketing & Communications professional with more than 20 years of experience in international projects.

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