Michelle Chen
Director of Growth Marketing @Method CRM
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WORK HISTORY
Director of Growth Marketing @Method CRM
EDUCATION
York University - Schulich School of Business
Bachelor of Business Administration (B.B.A.)
York University - Schulich School of Business
Master of Business Administration
ABOUT MICHELLE CHEN
Strategic marketing leader with 12+ years of experience driving pipeline growth and revenue in fast-paced B2B SaaS environments. Expert in scaling full-funnel programs that blend strategy, creativity, and data to accelerate both PLG and SLG motions. Proven track record of leading high-performing teams, aligning cross-functional stakeholders, and delivering measurable go-to-market results. Proficient in demand gen, account-based marketing (ABM), lifecycle marketing, paid media, webinars, email, and marketing ops, with hands-on expertise in platforms like Marketo, Salesforce, ZoomInfo, LinkedIn Ads, Google Ads, ON24, and Qualified. Ready to step into a Director role to lead impactful, strategic growth.
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