Michelle Gilbert-Wood

Senior Marketing Manager @Arrowhead

United States, MX

As the senior marketing manager for a global manufacturing company, I develop strategic marketing initiatives that improve brand recognition and increase sales worldwide. I oversee the marketing team and support B2B and B2C sales through creative brand and product marketing campaigns.\\\\n\\\\nI help guide our global team in best practices, branding initiatives, digital marketing, visual content development, and design and continuously create and improve the voice of Arrowhead Brass. I focus on maintaining and enhancing brand standards, developing sales and marketing alignment strategies and processes, and supporting our global partners to ensure brand integrity through omnichannel marketing.\\\\n\\\\nAdditionally, I manage the departmental budget, serve as a company leader, and work closely with our C-suite management and board. Provide brand marketing and guidance to our representative companies and manage two brand portfolios.\\\\n\\\\n• I designed and initiated our new market marketing and advertising strategies for Mexico and Canada. With our initial digital launch in Mexico in May 2022.\\\\n• I implemented our new product marketing launch strategies to improve B2B and B2C brand awareness.\\\\n• With the digital roadmap I developed, we saw an increase in B2C followers of 90% across all digital platforms.\\\\n• Play an integral part in building our NASCAR sponsorship initiative to improve national recognition and increase B2B sales and consumer recognition.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Yale School of Management

Certificate, Women's Leadership Program

University of Phoenix

BSB, Business Managment

University of Maryland University College

Master of Science - MS, Masters of Science in Healthcare Administration (Promotions and Communications), 3.9

State College of Florida-Manatee-Sarasota

Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies