Michelle Earl
Marketing & Merchandising Manager @Tc Group
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WORK HISTORY
Marketing & Merchandising Manager @Tc Group
Bristol, GB
Leading and inspiring the dual-functional marketing & merchandising team to deliver best practice and efficiency, whilst enabling a culture of collaboration, creativity and brand excellence for sales & margin growth.Strategic Development: Craft, implement, and evaluate forward-thinking marketing and merchandising strategies that align with company goals.Team Leadership: Motivate, guide, and mentor a diverse team, fostering an environment that encourages creativity, growth, and results.Brand Representation: Uphold and magnify our brand\'s voice, ensuring all marketing efforts and merchandise selections echo our values and identity.Agency Collaboration: Liaise with external agencies and internal branding/design teams, leveraging their expertise to amplify our brand\'s reach and resonance.Market Analysis: Continually monitor market trends, competitor strategies, and customer preferences to adjust and adapt our approaches for maximum impact.Merchandise Management: Oversee the selection, pricing, and promotion of products, ensuring alignment with marketing strategies and brand ethos.Campaign Execution: Coordinate end-to-end campaign processes, from conceptualisation to execution, evaluating results for continual improvement.Stakeholder Communication: Maintain open communication channels with stakeholdersat all levels, from team members to top management, ensuring alignment and clarity.Budget Management: Allocate and oversee the marketing and merchandising budgets, ensuring a good return on invest
EDUCATION
Institute of Leadership & Management
Level 7 Award, Leadership & Management
University of Gloucestershire
BA, Marketing / Business Studies
CIM | The Chartered Institute of Marketing
Diploma, Marketing
ABOUT MICHELLE EARL
I am an experienced marketer with over 28 years experience both agency and client side, covering brand creation and management, campaign development and tactical roll-out, account management, client services management, operations management, as well as leadership and team building.A strategic thinker with an eye on the big picture at all times and the ability to deliver high quality, effective outcomes. I relish the challenge of building high performing teams and aligning cross-departmental goals for maximum effectiveness and efficiency.Specialties: business effectiveness, leadership, branding and identity, strategic marketing and planning, analytics & ROI reporting, e-commerce retail & trade omni channel marketing.
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