Michelle Shaver
Executive Director of Strategic Marketing and Communications @Muskingum University
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WORK HISTORY
Executive Director of Strategic Marketing and Communications @Muskingum University
New Concord, OH, US
Responsible for developing and implementing integrated communication and marketing strategies that advance the university\'s reputation, visibility and public identity. Serve as the chief of media relations; manage the adoption, integration and alignment of the university\'s brand; and provide oversight and strategic counsel on the creation of materials and collateral that represent Muskingum University.
EDUCATION
John Glenn College of Public Affairs at The Ohio State University
Master's degree, Public Policy and Management
Otterbein University
Bachelor's degree, Public Relations and Communications
ABOUT MICHELLE SHAVER
How does a person with a diverse set of skills and experiences add value to your organization? I connect the dots. I transform ideas into products, programs and initiatives. If you have a vision, idea, or notes from a brainstorming session, I can create a strategic implementation plan. I can provide structure outlining your purpose, requirements, timelines and outcomes. As a leader, I am a results-oriented visionary; however, I also have a type-A personality with a keen attention to details. This allows me to set realistic expectations to meet intended outcomes. I have facilitated diverse teams focused on organizational change, program design and project implementation. I collaborate to develop solutions and desire to lead transformative change. I focus on the success of the individuals and organizations I serve. As a communicator, I message, train, present and brand. I am a storyteller. I have managed marketing and communications teams, developed strategic marketing plans, handled crisis and developed crisis communication plans, implemented brand transformations, and served as the voice for organizations engaging employees, customers and stakeholders. As a director, I have managed federal programs, directed statewide programs and initiatives, implemented grants, and worked with diverse teams. I have collaborated with individuals and organizations to develop policy, administer programs, and ensure successful outcomes. Most importantly, I have focused my career on working in organizations that make a difference in the lives of the individuals they serve. Whether it is directly or indirectly, I care about transforming lives through programs, policies and services.
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