Michel J. Pelletier
Director of Strategic Brand Partnerships @News Is Out
Signup · Get unlimited contacts
WORK HISTORY
Director of Strategic Brand Partnerships @News Is Out
Phoenix, AZ, US
News is Out is a pioneering national collaborative of the leading local queer news publishers. The collaborative includes seven of the leading legacy and queer-owned LGBTQ+ publishers across the nation-Revenue-Driven Brand Partnerships: Lead strategic sponsorships, branded content initiatives, and philanthropic collaborations that deliver measurable ROI and long-term brand equity across digital, social, and live platforms-Creative & Data-Driven Storytelling: Develop integrated brand campaigns that align creator voices and audience insights — translating mission and purpose into performance-based marketing outcomes-Sales Pipeline Leadership: Build and manage full-funnel sales pipelines with precision forecasting, CRM discipline, and data-driven reporting to consistently exceed quarterly and annual revenue goals-Category & Audience Expertise: Deep experience across LGBTQ+ media, health & wellness, and travel verticals — creating turnkey partnership opportunities that connect brands with engaged, high-intent consumers-Purpose-Led Communication: Combine persuasive, human-centered storytelling with a metrics mindset — crafting campaigns that resonate emotionally while delivering measurable business impact.
EDUCATION
ATM cegep de Jonquiere
Bachelor, TV/Communications
SKILLS
ABOUT MICHEL J. PELLETIER
I build revenue systems that operate at the intersection of mission and monetization.As a strategic partnerships and business development leader, I design scalable, repeatable programs that align brand objectives with audience trust—converting integrated sponsorships, branded content, newsletters, livestream programming, and multi-channel distribution into measurable commercial growth.Currently, I serve as Director of Strategic Brand Partnerships at News Is Out, leading go-to-market partnership strategy across a national LGBTQ+ publisher network. I develop end-to-end monetization frameworks—from packaging and pricing to pitch development, stakeholder alignment, and performance optimization—designed to drive renewal, expansion, and long-term partner value.My focus is not one-off campaigns. It’s revenue architecture.I specialize in building tiered sponsorship models, multi-market activation systems, and data-informed positioning strategies that reduce friction, accelerate approvals, and translate brand goals into clear, reportable outcomes.Across previous leadership roles at equalpride, TEGNA, E.W. Scripps, and Warner Bros, I’ve revitalized media portfolios, launched new revenue channels, generated multi-million-dollar sponsorship programs, and scaled digital growth through performance-driven marketing strategy.I also leverage AI across research, prospecting, narrative development, and reporting workflows to increase speed-to-market and enhance ROI.In parallel, I advise mission-driven media and nonprofit organizations on sponsorship architecture, revenue expansion, and commercial strategy planning.Open to executive growth leadership and fractional advisory engagements where revenue structure, strategic partnerships, and market expansion are core priorities.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.