Michele Giusto

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHELE GIUSTO

Doing justice to the work is your task, not setting a world record.\"[Seth Godin]I\'m Michele, and I\'ve been working in digital marketing for over 15 years with a concrete, results-driven approach.I work on digital strategies, performance, and e-commerce, with a specialization in CRM, e-mail marketing and marketing automation. My goal is to build systems that generate long-term value: targeted messages, automated journeys, and communications that reach the right people at the right time. Systems optimized through continuous A/B testing to maximize performance and conversions.Every effective strategy starts with essential questions: who do we want to reach, why should they care, and what remains beyond the click. Everything else builds from there.Skills- Digital Strategy- E-commerce - CRM & Email Marketing- Marketing Automation- Performance Marketing - SEO, SEM & Advertising (Display, Social)- Data Analytics- Lead Generation- Project ManagementMy method integrates data analysis and narrative strategy, combining business objectives with a customer-centric approach. Data guides strategic and operational decisions, while narrative strategy ensures brand consistency across all touchpoints. I believe in the value of multichannel campaigns built on tested and optimized funnels.Have a project or want to discuss a digital strategy? Contact me.