Martina Cavalieri
User Experience Designer @Twow
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WORK HISTORY
User Experience Designer @Twow
Genova, IT
In my role as a UX Designer at TWOW, I am responsible for:• Conducting interviews with clients and stakeholders to understand their needs and feedback regarding the product or service offered• Conducting market analysis to identify trends and business opportunities• Setting up qualitative and quantitative research to obtain information on consumers, competitors, and the target market• Identifying the target audience and potential customers to define user personas• Performing Conversion Rate Optimization (CRO) analysis to improve website performance• Analyzing data collected from research and interviews to formulate strategic recommendations for the company• Developing design system documents and components useful for creating navigation flows and wireframes• Content flow management and data entry on WordPress
EDUCATION
Liceo Artistico "Artemisia Gentileschi"
Diploma artistico
Università degli Studi di Genova
Master's degree
Università degli Studi di Genova
Dottorato di ricerca
Università degli Studi di Genova
Bachelor's degree
SKILLS
ABOUT MARTINA CAVALIERI
Hi I\'m Martina, a designer born in 1989 with a Ph.D. in design and a deep passion for books. Currently, I work as a User Experience Designer at TWOW, where I collaborate with clients from various industries to create digital solutions that prioritize user needs. In my free time, I mentor emerging designers on the ADPList platform and share my insights on Medium. Medium: medium.com/@martinacavalieri
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