Michele Passeri

WORK HISTORY

EDUCATION

ABOUT MICHELE PASSERI

With over 20 years of experience in marketing, I am a seasoned MarTech professional currently leading the Trade Marketing team for the wood vision at SCM, part of the SCM GROUP—a global leader in industrial machinery. In my role, I focus on designing and executing comprehensive trade marketing strategies that drive brand awareness, customer engagement, and sales performance.My expertise spans both ATL, TTL and BTL marketing approaches, allowing me to create a balanced mix of mass media and targeted, direct marketing efforts. From crafting large-scale campaigns that build brand visibility to implementing precise, data-driven BTL strategies that engage specific customer segments, I ensure a cohesive, integrated marketing strategy that resonates across various platforms and channels.In addition to traditional and digital media buying, my core competencies include CRM, SEO, SEM, marketplaces, e-commerce, and social media marketing. I leverage these skills to develop campaigns that not only capture attention but also convert leads into lasting customer relationships.