Michela Sampietro
Head of Brand & Marketing @Timeway Italy
Signup · Get unlimited contacts
WORK HISTORY
Head of Brand & Marketing @Timeway Italy
Milan, IT
Timeway, the wholesale business unit of the Thom Group, specializes in the distribution and licensing of accessible luxury watches and jewelry in Italy and France, in partnership with leading international players in the industry.• Responsible for assortment, positioning, and the development of marketing, communication, and PR strategies for global brands with distinct identities, targets, and goals, across wholesale, retail, and e-commerce channels.• Brand portfolio: adidas Originals, Alviero Martini 1ª Classe, BOSS, Calvin Klein, Furla, Guess, Stroili, Timex, Tommy Hilfiger, Versace.• Led the creation of the marketing team and the development of marketing procedures and buying planning processes within the first four months of activity, contributing to the operational structuring of the start-up.
EDUCATION
Ecole Européenne de Bruxelles
Baccalauréat
Università degli Studi di Milano
Political Science
24ORE Business School
Marketing & Communication Management
Milano Fashion Institute
Executive Master Sales & Marketing in the Fashion Business
SDA Bocconi
Executive courses
ABOUT MICHELA SAMPIETRO
With over 20 years of experience in marketing, I have held roles of increasing responsibility across various areas: Brand & Product Management, Communication, Trade Marketing, Visual Merchandising, and Market Research. This cross-functional journey has equipped me to: • Position and develop global brands - both licensed and distributed - on the Italian market, working with both well-established names and new launch projects. • Enhance each brand’s identity by crafting local storytelling and developing multichannel marketing and communication plans, targeting both trade and end consumers. • Thrive in multicultural environments, coordinate cross-functional teams, and manage complex stakeholder relationships with a hands-on, results-oriented approach. My skill set includes marketing and PR, omnichannel communication, go-to-market strategies and research project management, developed across various sectors: watches and jewelry, fashion and accessories, cruises, pharmaceuticals, dermocosmetics and dietary supplements. 🟢 My interests I’m a naturally curious person, always open to new inspiration. Since 2020, I’ve been a certified Yoga teacher and have embraced wellness, mindful and healthy eating as a personal mission. I love animals, enjoy long walks with my dog, and lately I’ve been exploring the world of artificial intelligence — a mix of curiosity and a touch of fear, as often happens with new things. What drives me • I believe in building lasting relationships, in nurturing and empowering people, and in the importance of lifelong learning. • I’m convinced that collaboration fuels ideas, that decisions should be informed and thoughtful, and that staying idle is never an option. • I believe illness brings challenges, but also resilience, greater empathy, and a renewed focus on both personal and collective well-being. I believe in the value of philanthropy and I’m happy to support young professionals who are finding their path. m••••••••@icloud.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.