Michela delle Donne
Head of Marketing @Sensitive Fabrics By Eurojersey
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WORK HISTORY
Head of Marketing @Sensitive Fabrics By Eurojersey
Reporting to the Managing Director and leading a team of internal and external resources, I am responsible for- Development and implementation of the Brand strategy - Developing the Marketing strategy for new & existing products, sustainability programs and partnership- Overseeing implementation of the Marketing strategy - including advertising, international trade shows in Europe and Asia, special events, digital marketing, co-mktg activities and PR- Managing external supporting creative agencies in building advertising B2C and B2B campaigns both offline and online - Working closely with the company’s sales team to meet their commercial objectives by providing appropriate tools, materials and presentations- Working with product management team to define marketing materials and programs- Manage social media presence and direct programs to improve social media reputation and recognition- Developing and delivering marketing and communications strategies for the company- Undertake continuous analysis of competitive environment and brand/consumer trends- Overview of the annual Marketing budget and lead decision of the Marketing budget allocation
EDUCATION
NABA Nuova Accademia di Belle Arti
Laurea , Moda e Costume
SKILLS
ABOUT MICHELA DELLE DONNE
PROFILECompetences acquired through a multi-year professional experience in Marketing & Communications in the textile and fashion market linked to sustainability programs and campaigns. Capability to apply the entire range of integrated Marketing & Communications instruments such asstrategies, budgeting, planning and execution.Management of sponsorships, events, digital marketing and co-marketing, media relations.SKILLS Strong commitment to achieve resultsTalent for communication and interpersonal relationsAbility to conceptualize, plan and execute ideasTeamwork attitude and team developmentCreative flair in project development and drive to find innovative solutions International background and mindset
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