Michael Woulfe
Group Promotions Marketing Manager @Archant
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WORK HISTORY
Group Promotions Marketing Manager @Archant
Norwich, GB
Generated new revenue streams by identifying and implementing a new e-commerce business strategy that delivered over £150k profit in year 1.• Delivered successful promotions working with national and regional high high street brands, tourist attractions and the public sector to deliver promotions that consistently exceeded sales targets.• Developed and monitored successful marketing campaigns across multiple channels to market including digital, social media, direct mail, point of sale and multiple print titles nationwide.• Created multiple short term campaigns, briefing designers to deliver relevant and engaging brands that engage with target audiences.• Developed Executive presentations with supporting financials to facilitate project evaluation and implementation of business strategy at board level.• Effectively led a seasoned team of Account Managers and Executives to exceed monthly KPI\'s.
ABOUT MICHAEL WOULFE
Throughout my career, I have consistently achieved significant milestones in driving business growth and success. My leadership has played a pivotal role in spearheading highly successful commercials strategies, resulting in rapid revenue generation and profitability. I have had the privilege of collaborating with renowned brands, consistently exceeding sales targets.I have enjoyed leading successful multifaceted campaigns across various channels, including digital, social media, direct mail, point of sale, and nationwide print titles. My proficiency extends to creating compelling short-term campaigns and crafting presentations complete with comprehensive financial data, tailored for board-level decision-making.I have taken a huge amount of pride in demonstrating exceptional leadership qualities by effectively managing and motivating high-performing teams. My teams consistently surpassed KPIs, a testament to my commitment to fostering excellence and driving results.Building on my career achievements, I am proud to now work with some of the most amazing people I have ever had the good fortune to meet, at Adept, a multi-disciplinary creative agency renowned for providing cutting-edge print and digital solutions to some of the most recognized charities, both in the UK and globally.My career journey reflects a steadfast dedication to innovation, collaborative excellence, a proven track record of delivering exceptional results, and my love of people.
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