Michael Willson
Director of Visual Propaganda Fractional @Buddhabutter
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WORK HISTORY
Director of Visual Propaganda Fractional @Buddhabutter
CA
B2B2C2G // ai, digital, social, experiential + traditional // At buddhabutter™, I:• Lead AI-powered marketing strategies that blend storytelling, design, and emerging tech to drive brand transformation, market leadership, and scalable growth. • Led marketing for $5M–$25M ARR companies, accelerating revenue and market penetration • Produced multi-channel campaigns, integrating paid media, content, and GTM and ABM execution• Leveraged AI & automation, optimizing performance, conversion rates, and engagement• Pioneered experimental, culture-shaping campaigns, fusing innovation with storytelling• Thrived in hybrid & remote leadership, driving cross-functional collaboration• Responsible for visual design systems, branding/re-branding projects, digital product design, brand oversight for digital products (interactive, web, apps), SEO, CM, CRM, 360° campaign creation (podcasts, tv, radio, out-of-home advertising, in-store, direct mail, experiential, digital advertising, video content) and traditional creation (print, magazines, tradeshows and immersive experiences)Now specializing in Generative AI, AI content and Strategy, Machine Learning, Web3, and the Metaverse, I help companies redefine their industries.Clients: 🤐 (NDA)
EDUCATION
College for Creative Studies
Bachelor of Fine Arts - BFA
St. Clair College
Bachelor of Arts - BA
ABOUT MICHAEL WILLSON
Fractional Marketing Leader | GTM + Growth Strategist | AI, Brand, and Storytelling…
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