Michael Taylor
Chief Marketing Officer Fractional @Solutions-Ii, Inc Hybrid Data Center, Cyber Security, Managed Services
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WORK HISTORY
Chief Marketing Officer Fractional @Solutions-Ii, Inc Hybrid Data Center, Cyber Security, Managed Services
Denver, CO, US
I am honored to work with Solutions II\'s talented executive leadership team to develop, integrate, and execute growth strategies.
EDUCATION
University of North Texas
BFA Advertising Art, Design and English
SKILLS
ABOUT MICHAEL TAYLOR
I\'ve helped over 150 companies in 16 cities and six countries grow hundreds of millions in additional revenue. My Sweet spot is helping $10-300m mid-market tech and professional service firms clarify and communicate the value of complex solutions.Outcomes you can expect from me:• Grow revenue by making complex sales propositions crystal clear• Differentiate in crowded, noisy markets• Productize services to dramatically increase salability• Leverage AI to achieve better results and to force multiply the marketing team• Identify, prepare the organization, and lead the change that produces business resultsA FEW CLIENT SUCCESS STORIES:SALES PURSUIT \"WIN CAMPAIGNS\"Helped a Design-Build firm win over $100 Million in competitive sales pursuits.MARKETING LEADERSHIP AND GROWTHLed marketing program that increased the revenue of a global consulting firm from $30 million to $100 million.ONLINE SALES IMPROVEMENTIncreased online conversions by 30% for a global loyalty program.BRAND REPOSITIONING SUCCESSRepositioned a healthcare logistics brand, contributing to growth from $800 million to $1.4 billion.E-RETAIL BRAND GROWTH TRANSFORMATIONTransformed an e-retail brand into a global logistics integrator, achieving growth of $70 million to $210 million in 3 years.START-UP REVENUE GENERATIONInstrumental in raising over $100 million in start-up revenue.HELPING ENTERPRISE CIOs INCREASE ADOPTION RATES & REDUCE FAILURE RATESI created the only marketing practice in the U.S. dedicated to helping CIOs increase technology adoption rates while reducing failure rates.
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