Michael Smith
Digital Project Manager @We The Collective
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WORK HISTORY
Digital Project Manager @We The Collective
EDUCATION
Calvary Christian College
High School Certificate
Griffith University
Double Bachelor of Business Degree, Marketing and Event Management
SKILLS
ABOUT MICHAEL SMITH
Senior marketing and project management professional with over a decade of experience delivering large-scale digital campaigns, publications, and events for some of the world’s most recognized brands—including Rogers, T-Mobile, Walmart, and Wizards of the Coast. I specialize in leading complex, cross-functional projects from strategy to execution, ensuring initiatives are delivered on time, on budget, and to the highest standard.My expertise spans lifecycle marketing, CRM platforms, and digital transformation, with a proven ability to develop print and digital collateral, optimize websites, and produce integrated campaigns that drive measurable results. I bring both strategic oversight and hands-on execution, having managed multi-million-dollar budgets and diverse stakeholder groups across industries such as telecommunications, professional services, and travel.Beyond client work, I founded Content Talks Toronto and the Marketing Talks podcast, creating a professional community and knowledge-sharing platform from the ground up. I also serve on the board of the Whiskeyjacks LGBT+ Water Polo Club, where I combine leadership, governance, and marketing to grow an inclusive sports community.I am known for balancing creativity with operational rigor, building consensus across teams, and delivering projects that elevate brand presence and engagement at a global scale.
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