Michael Seaton

Director, Corporate Marketing @Baycrest

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Director, Corporate Marketing @Baycrest

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Toronto, ON, CA

Baycrest is a global leader in aging and brain health research, innovation, and education, delivering the vision for a world where every older person lives with purpose, fulfillment, and dignity.The future of aging is here.

EDUCATION

N/A

Schulich School of Business - York University

Marketing & Advertising Executive Management

N/A

York University

BA, Psychology

SKILLS

Digital MarketingSocial MediaAdvertisingDigital StrategyEmail MarketingDirect MarketingOnline MarketingIntegrated MarketingWeb AnalyticsE-CommerceStrategic PlanningDigital MediaBrand DevelopmentPublic SpeakingBusiness StrategyDatabase MarketingMobile MarketingOnline AdvertisingSEOSemMarketing StrategyCreative DirectionNew MediaContent StrategyGoogle AnalyticsStrategic PartnershipsCustomer AcquisitionRelationship MarketingMarketing CommunicationsMobile DevicesBloggingMarketing ManagementLeadershipSocial Media MarketingB2b MarketingAnalyticsStrategySocial NetworkingMarketingCrm

ABOUT MICHAEL SEATON

My career has focused on marketing strategy and the development of high-performance marketing and marketing teams across B2B and B2C environments. I bring a proven track record for propelling some of Canada\'s largest and most respected brands to drive growth and performance from marketing.My career spans client-side, agency, and consulting roles where I\'ve helped organizations such as MetLife, OLG, Scotiabank, Moneris, Chubb Global Insurance, Harry Rosen, Canada Post Corporation, Children\'s Miracle Network, Casey House, CNIB, Centaur Media, Oppenheimer Funds, Citi Group and McCormick Foods. I teach Digital Marketing Strategy and Management at the University of Toronto and have served as a Professor of Marketing at Seneca Polytechnique. Additionally, I developed and instructed the Digital Marketing Strategy Professional Certification Course for the Canadian Marketing Association.

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Michael Seaton — Director, Corporate Marketing at Baycrest in Toronto, ON, CA | Unifers