Michael Crawford

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL CRAWFORD

Second place in a national photography contest. Had a radio skit heard in nine major markets at once. Wrestled a bear. Volunteer of the Year award winner 2014. Three of these are true.Growing up I thought I would be either an archeologist or a comedian (apparently trying to dig up old jokes). While I turned my sights behind the lens, creating entertaining videos with my friends through high school and college, I stayed behind the microphone. While the indie film industry didn’t pan out, my passion did not wane. Starting in the immensely entertaining world of radio broadcast, I cut my teeth in the industry of marketing, programming and what it means to communicate. Seeing the writing on the wall with websites and social media consuming greater amounts of video, I used the knowledge gained in my undergrad degree to create a Video Production Department for a cluster of radio stations (an initiative I took with me across two additional industries). As an accomplished strategic marketing and communications professional, I have seen the growth, maturation and renaissance of many campaigns and projects. From assisting with person live events, to six-figure year-long marketing campaigns, I continue to use my strong leadership, creative input, and communication skills to advance the mission and vision of organizations.Being a department leader, I nurture my team to consistently add value; growing multiple teams while continually finding ways to stay fiscally responsible. In my current role, I lead the Marketing and Communication efforts for a 90 year-old, student health sciences College part of the Northeastern University umbrella. In 2022 the University saw its largest application pool ever, a 7% growth in website traffic to the Bouvé website, and a significant growth of admitted and enrolled students for the College leading into Fall’23. In my free time, I was the Marketing Manager for a successful Farmer’s Market, on the board of directors for both a Chamber of Commerce and Food Pantry, and in 2016 started a successful live-audio business; growing sales and clients by 100% each year before ramping down in 2021. I spend as much time as possible with my amazing two children, who keep me creative, thinking on my toes, and constantly looking for the other sock. While I did not become a comedian, I still find great enjoyment in making people smile.BTW: If you picked the ‘wrestled a bear line ‘as being the untruth, you are correct…for now.