Margi Shah

Marketing Analytics Teaching Assistant @D\'amore-Mckim School Of Business At Northeastern University

Boston, MA, US

Guided students in Python using Polars for marketing data analysis, emphasizing advanced data manipulation techniques and window functions. This hands-on instruction improved their proficiency in handling complex marketing datasets, enabling them to work more effectively with real-world data scenarios- Developed and refined customer segmentation models by optimizing K-means clustering, logistic regression, and random forest algorithms. Incorporated RFM analysis to support actionable marketing strategies, resulting in models with significantly improved accuracy and reliability- Created targeted tutorials for students to deepen their understanding of Polars expressions, transformations, and Plotly Express visualizations. These resources highlighted practical applications such as building efficient data pipelines and developing predictive models. Successfully enhanced student engagement and learning outcomes by making complex topics accessible and relevant to their projects and career aspirations.

Khoury College of Computer Sciences

Master's degree, Data Science

Gujarat University

Integrated MSc in data science , Data science and machine learning