Mike Lembo
SVP, East Market Area Director @GTB
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WORK HISTORY
SVP, East Market Area Director @GTB
Boston, MA, US
EDUCATION
Northeastern University
BSBA, Marketing & Management
SKILLS
ABOUT MIKE LEMBO
Mike Lembo is a strategic marketing & communications executive with 20+ years experience spanning across the automotive, entertainment, sports, arts, non-profit and consumer brand verticals. At GTB, Mike leads the agency Account & Client Engagement teams in the East Market Area that oversee the advertising, sponsorship, media, and creative for 8+ regional dealer networks including your New England Ford Dealers, Tri-State Ford Dealers, Greater Philly Ford Stores, & Neighborhood Ford Stores.Mike excels in traditional and digital media planning, public relations and communications, creative and brand direction, strategic partnerships, sponsorship procurement, and working with non-profits on fundraising and development.Mike manages marketing budgets of over $50M annually and has worked extensively with clients including Ford Motor Co, Verizon Wireless, Toyota, Feld Entertainment, the Boston Red Sox, Kraft Sports Group, University of Massachusetts, Harvard Athletics, Faneuil Hall Marketplace, and the Celebrity Series of Boston. Mike has also represented touring entertainment properties including some of the largest museum exhibitions in history including King Tut, Body Worlds, the Art of the Brick, Titanic: The Artifact Exhibition, Vatican Splendors, and Disney’s Pixar selling over 10-million tickets.As co-founder of Charity Hop, Mike has served in a consulting role spearheading promotionalcampaigns, fundraising events, PR & publicity efforts, and product launches for professionalathletes and charitable organizations across the country. His accomplishments include Charity Wines – raising over $2M for charitable organizations across the country.Prior to that Mike served in key roles at JN Phillips Auto Glass and the ALS Association.Skills: Account Management, Client Engagement, Media Planning, Digital Media, Partnership Marketing, Promotional Marketing, Media Relations, Communications & PR, Sponsorship Activation,Event Management, Field Marketing, Cause Marketing, Non-Profit Fundraising, Development, Strategic Planning, Social Media, Budgeting & Creative Direction.
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