Brian Beaudua
EVP, Executive Director, Business Management for Wpp L Ford U s & Gtb Retail Operations @GTB
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WORK HISTORY
EVP, Executive Director, Business Management for Wpp L Ford U s & Gtb Retail Operations @GTB
Detroit, MI, US
WPP l Ford US: Responsible for coordination and partnering with Executives, Business and Capabilities leadership teams at the five primary agencies that work on the Ford business within WPP. Ensuring organization of business deliverables, monitoring day-to-day business deliverables based on multiple scopes and business priorities of clients, collaborating across agencies, implementing a business plan review process and making recommendations/decisions on ways where we can operate most effectively and nimbly to service our clients’ needs. GTB Retail: The business management leader responsible for the day to day running of GTB business operations. Responsible for working closely with the GTB Retail teams in Detroit and across the US Field organization (34 dealer groups - FDAFs) to maintain continuity and meet/exceed client expectations. Also tracking business growth opportunities as well as potential changes and risks and managing such instances with GTB and VMLYR Leadership Teams.In addition manage and execute the marketing leadership for WPP | FORD accounts including Ford Motor Credit Company (FMCC), Ford Blue Advantage (Certified Ore-Owned) and Ford’s Global Dealer Community Engagement initiative.
EDUCATION
Macomb Community College
Associate's degree, Business Administration and Management, General
Walsh College
BA, Business, Marketing
SKILLS
ABOUT BRIAN BEAUDUA
With twenty plus years of experience in the advertising/marketing industry, I am a results-oriented communications professional with in-depth knowledge in 1:1 customer relationship marketing, brand advertising, digital & social marketing, advertising and sales promotion and strategic business planning- Proven leadership on Global and National programs / campaigns (received one of the highest client satisfaction scores of agency performance witnessed at a Ford Motor Company subsidiary)- Cultivated partnerships among key agency departments and cross-functional teams to bring forth the best solution for clients- Possess the proven ability to effectively multitask and manage multiple aspects of a business leading to obtaining a common goal- Developed and executed integrated marketing and communication strategies- Effectively manage the daily agency performance and agency/client relationship- Demonstrated advanced financial judgement and stewardship for all client budgets- Effectively mentor and nurture Account staff members as well as manage greater Marketing Integration Team – MIT (Creative, Production, Media, Analytics and Strategy) I am an enthusiastic leader and team member who looks forward to creating and encouraging a team environment where the staff and support groups feel empowered, motivated, challenged and valued to continuously move the business forward through innovative thinking and execution.
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