Michael McKirgan

Product Manager @SunLife UK

GB

Shape and evolve SunLife’s proposition strategy, identifying new customer value opportunities and aligning them to commercial objectives.Partner with leadership, distribution, and product teams to define the next generation of propositions that strengthen SunLife’s market position.Build strong cross-functional relationships with design, engineering, data, and marketing to co-create propositions that deliver measurable impact.Translate customer research, market insights, and competitor analysis into actionable proposition roadmaps.Define and track OKRs/KPIs to create visibility of proposition performance and customer outcomes at leadership level.Establish governance frameworks for proposition development, ensuring initiatives are customer-centric, commercially viable, and operationally feasible.Drive collaboration with external partners and vendors to accelerate delivery of new products, services, and experiences.Shape the go-to-market approach for new propositions, ensuring alignment across acquisition, retention, and brand teams.Champion a test-and-learn mindset to validate proposition desirability, feasibility, and viability before scaling.

University of Gloucestershire

Bachelor of Arts (BA)

Bridgwater & Taunton College

BTEC - National Diploma - Media (Moving image)